Author(s): Ian Hunter
Started in 1909, Farmers has become New Zealand's best-loved and largest chain of fashion department stores. Originally a mail-order business, Farmers soon spread with stores throughout the country. Leading the way in retail innovations, Farmers was more than just a retail business. Farmers' promotions, hire-purchase shopping, Christmas parades, community initiatives, playgrounds, tearooms, Santa Bears, and many more have all been enjoyed by generations of New Zealanders.